(silicon.com)
The Consumers' Association has announced that the Which? Web Trader scheme - a voluntary, consumer-focused code of practice for e-tailers in the UK - is to close at the end of the month. Which? Web Trader was launched in July 1999 to promote consumer confidence in online shopping by providing an independent code of practice for e-tailers to follow. Any company adhering to the guidelines would be allowed to display a Which? logo in a bid to reassure consumers about the safety of online shopping. But a lack of funds has led to the closure of the scheme. 18 January 2003
QuickLinks Index